The Brief
Porsche Carrera Cup Great Britain
The Porsche Carrera Cup Great Britain is one of the most prestigious single-make race series in the UK. Every season, it demands a suite of high-quality printed materials.
The brief was to create an annual season publication that did justice to the drama, the drivers, and the spectacle of the season’s racing – a keepsake worthy of the Porsche name.
The Approach
The Porsche design language is built on confidence – the brand doesn't need to shout. The design followed the same Porsche design philosophy, full-bleed photography given maximum impact through considered white space, tight typographic grids that kept the editorial feeling premium, and a bold use of the Porsche red to tie the season narrative together.
Driver profiles, race highlights, sponsor content, and championship standings were all woven into a cohesive structure — a beautifully designed book that is a useful race-day companion and a collectable season record.
The Outcome
The resulting yearbook is a publication that drivers, teams, and sponsors are proud to display. It elevates the championship's profile and reinforces the value of participation in the series — making it a powerful asset for Porsche's marketing and partnership teams.
Testimonial
“Working with Melbert Creative on the creation of our promotional prospectus for the motorsport season ahead is always a pleasure. From the outset, Melbert Creative quickly understood what we were aiming to achieve, offering insightful creative direction and consistently striving for a flawless outcome - one that fits perfectly with the uncompromising expectations associated with Porsche.”
“The drivers, teams, sponsors and partners linked with our four championships expect the very best in every aspect of what we do. For many our annual promotional publication is the first touchpoint on their journey with Porsche, therefore it must reflect the quality and attention to detail on which we pride ourselves.
“Working with Melbert Creative we can be sure of a reliable, creative, and responsive partner, and that the print and digital elements of our book will be delivered on time, and without compromising on quality.”
James MacNaughton
Manager, Motorsport | Porsche Cars Great Britain